Boosting Bookings with Guest Reviews: How to Share Feedback on Social Media
When it comes to booking an Airbnb, trust is everything. Potential guests want to know that others have stayed at your property, loved it, and would recommend it. That’s why guest reviews are one of the most powerful tools you have for building credibility and boosting bookings.
But here’s the thing: reviews don’t have to stay hidden on your Airbnb listing. By sharing them creatively on social media, you can extend their reach, amplify your reputation, and attract even more guests.
At The John Brown House, we’ve seen how showcasing guest feedback not only builds trust but also keeps our social media feed authentic and engaging. Here’s how you can do the same.
1. Stylize Reviews with Branded Graphics
Instead of just screenshotting a review, turn it into a branded post. Use Canva or similar tools to create a template with your logo, colors, and fonts. Drop in the review text, add a headline like “What Our Guests Are Saying” or “5-Star Stay Highlight”, and you’ve instantly elevated your guest’s words into a piece of marketing content.
Tip: Keep it consistent! Use the same style for all review posts so they become instantly recognizable as part of your brand.
2. Share Screenshots in Stories
Sometimes raw and unedited is best. Screenshots of glowing reviews straight from Airbnb feel authentic and are quick to post. Share them to your Instagram or Facebook Stories with fun stickers, emojis, or a simple “Thank you!” tag. Guests love being acknowledged, and future guests will notice the social proof.
3. Repost Guest Content
User-generated content (UGC) is gold. When a guest tags your property in a post, reel, or story, reshare it to your own account. This not only shows off your property through a real guest’s lens, but also encourages future guests to share their own experiences.
Pro move: Create a branded hashtag (like #StayAtJohnBrownHouse) so guests know exactly how to tag you.
4. Turn Reviews into Video Content
Short-form video is one of the most engaging ways to showcase feedback. Try creating a reel where you layer text from a review over a video of your property. Or record a quick walkthrough of your Airbnb while voiceover-reading a guest review. This blends social proof with a visual tour, making it incredibly persuasive.
5. Highlight Reviews in Carousels
Carousel posts are a great way to showcase multiple reviews at once. Start with a branded cover slide — “Why Guests Love Us” — and then add each review as its own slide. This format is perfect for guests who want to swipe through and see a range of experiences.
6. Add a Human Touch
Don’t just post the review — respond to it. In your captions, thank the guest by name (if appropriate), mention a highlight from their stay, or connect their feedback to your brand story. For example:
“We’re so glad Sarah loved relaxing on the porch — it’s one of our favorite spots too! Thank you for making The John Brown House part of your Halifax getaway.”
This makes the post feel more personal and heartfelt, which goes a long way in building guest relationships.
Final Thoughts
Guest reviews are more than just words — they’re stories of experiences at your property. By stylizing them, sharing guest content, and weaving them into your social media strategy, you can boost bookings, build trust, and create a community around your Airbnb.
At The John Brown House, we’ve found that reviews don’t just reflect our property — they become part of our brand story. Share them with pride, and you’ll see how powerful social proof can be.
Want help turning your reviews into branded, scroll-stopping content? The Social Handle can help you create a strategy that works. Check out our business online: https://www.thesocialhandle.com